Salı, Mayıs 27, 2008
The House Cafe Sağlık Çayları / Health Teas
"Target: To create a new media for The House Cafe and create attention for the customers whose care about their health.
Result: Agency created special teabags with cutout sport visuals at the end of the ropes. These teas appeared in the menu and given to customers by the bill. The reaction was more than expected, customers wanted to buy packages to use at home and as a result, The House Cafe started these teabags as their new product."
TBWA/ISTANBUL
YY/CD: İlkay Gürpınar
YGL/CGH: Gokhan Yucel
SY/AD: Banu Üstündağ
RY/C: Cem Öztürk
Etiketler:
lipton,
sallama çay,
teabag,
the house cafe
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